Who we are
Advance Reliability Technology Sdn Bhd is a value preposition company who is committed to deliver customer satisfaction, orders fulfillment, services and value stream to our customers. We honour every orders, respect decisions and fulfill schedule/commitment to allow our valued customer to focus on their business while we collaborate to deliver the technology they want. Fulfillment is utmost in the heart of our customer experience.
These are our vertical companies:-
Advance Reliability Technology Sdn Bhd – Incorporated in 1984
Advance Ribbon Technology (M) Sdn Bhd – Incorporated 1999
AXE Solutions Sdn Bhd – Incorporated 2005
Advance Reliability Tech was a pioneer in the provision of imaging, printing and toner recycling. We started recycling 2nd generation laser and later into type-writer, dot matrix printer ribbon since 1985. We were also a pioneer in the ESD products and anti-static materials for the semiconductor industries.
We saw a tremendous jump in the provision of printing supplies and ESD business in 1992 from one million to 8 million turn over year on year. By 2010, our engineering and support team has grown to 47 persons and revenue hitting a record high of RM18 million allowing us to expand and diversify other business.
Office of the CEO
MR. LEE KAI ENG
Chief Executive Officer and founder
With our humble beginning since its inception in 1984, Advance Reliability Technology had grown from a small IT trading company to a stronger 37 years old company with full of wealth and experiences. This is a testament of our ability to provide customer with the right technology innovation and service delivery. We look forward in serving your esteem organization to collaborate in the near future.
Vision & Mission
Designed to reduce investment cost, increase efficiency, provide flexibility and deliver the ultimate quality customer service with a Personal Touch, State of the Art Technology, combined with strong purchasing advantages and Value for Money.
We are committed to offer competitive product values and high level services in order to achieve total customer satisfaction. We want to deliver and exceed all business customer goal and objectives, strive for excellence in quality, integrity, and value in all that we do. We hope to partner and grow together for a profitably in our respective companies, through thorough market analysis, continuous product development, aggressive yield management.